04 Oct Chefridi Fine Jewelry
This was a wonderful photo shoot we did a little while back but I have been holding off sharing it so the folks over at Chefridi could show off and utilize their images on their timeline. But now that they have shown many of the great images we made its my time to brag a bit!
This shoot was very successful in both planning and execution. Lucia and I met with Corinne and Sierra from Chefridi a month or so prior to the shoot and went over the goals and expectations. As a little bit of history, we had worked together several years back and produced some really nice images.
They were interested in seeing what we could bring to the table this time. So Lucia started brainstorming and storyboarding the shoot. When we met with them they brought their ideas and together with ours we came up with a schedule and an outline. We both wanted a model who felt like the classic client of Chefridi but still bridged the gap into the potential client. So a casting was done and we ended up with a terrific woman who had both a natural beauty and a approachable quality. For hair and make up the super talented AnnMichelle was tapped to perform her artistry. So with talent and crew secured the next step was up to Lucia and I.
Shoot flow, and production. We created 5-6 set ups with each set up able to yield 2-3 images. If plans worked we would come away with a very good library of images that Chefridi could use throughout the year for all sorts of media. Which was to include show banners, web advertising and web site imagery, printed pieces, and magazine covers. No small challenge!!
We had a general idea of a color theme that Chefridi wanted so we worked around that and a lighting feel they desired. Using a variety of paper backdrops, wallpapers, hand made curtains, and various room sets to achieve this.
I could just keep talking about how successful the shoot was but I think I will let the images speak for themselves. Oh and there are more images that I cannot show yet, looking forward to adding as soon as I can.
Thanks so much to Adel Chefridi and his stellar team.