20 Mar WebSite Refresh and Update
Turns out replacing that old jar of mayo in the fridge after 2 years is probably a good idea and so is updating your website. In days past I would update my printed portfolios once a year. Web sites though have the advantage of being updated all the time, so why do we wait so long? Not to say that I have not been updating my site with content, it certainly has new work on it. I probably add to it 5-6 times a year. But there lies the problem, I was just adding and never deleting a thing. While I often joke that all my pictures are my kids and I love them one all, the truth is a web site and its portfolios need editing. If you are fortunate to work enough, material starts to add up rather quickly and my site was starting to resemble a photographic hoarders depository. What sparked this urge to purge? I had recently received an email from a friend from the past who now lives in Woodstock. Her name is Selina Maitreya, she is a photographers consultant and editor who had helped me out in the past, and she had recently relocated to Woodstock and was reaching out to just say hi and reconnect. We got together and had a lovely chat and tea and she asked me if my site had been edited lately. I laughed and said no, in fact it was bit overrun, to which she said, I know. She offered to help edited one of my projects portfolios and it really got me thinking about the rest of the site. I realized that I had become a bit complacent in terms of what I show. I was using the show everything and the kitchen sink approach. Selina really questioned this and also how I was showing the actual images themselves. I had my reasons, but in the light of conversation my reasons did not hold up. So, here I am a month or two later with a cleaned up site, both trimmed down in girth and highlighted in presentation. Some sections are still in progress but the main portfolio section feels much stronger. I love seeing my images full screen, and the impact factor is way up. Doesn’t really hurt to do this evaluation from time to time, now does it? Enjoy the new site, and let me know what you think. And a big thank you to Selina for the proverbial kick in the ass..